Twitter… What the hell is it, and why should your business care about it? I can probably give you 100,000,000 reasons to use Twitter – Active Users! That’s right – Twitter recently announced it has over 100M active users. That’s 100M accounts that are actively tweeting, following, being followed, and overall contributing to the Tweetaverse.

Being the smart, cunning Small-Medium Business Owner that you are, I probably don’t have to tell you that Twitter is where you can find your target market and communicate with them. Notice I didn’t say “Sell to them.” Active Twitter Users are looking for conversations not your latest sales shpeel, and they’re ready and receptive to hear what you have to say.

The fact remains that Twitter is an overwhelming, intimidating beast of a service. When I first saw a hashtag (#) in a tweet, I literally just stared. I had no idea what it meant or why someone would put that in a message. I thought you only used a “#” for a phone number. Intimidating as it is, this is one of the most useful social media tools you can leverage for your business. Once you get started, you’ll pick up tricks and tips as you go… It may even become fun!

Take a look at this infographic from Zendesk.com last year. The consumer trends have stayed pretty true to form even a year later:

Case in point, within the hoard of 100 Million Active Twitter Users sit your potential and current customers. If you don’t have an account yet, you’ll want to get started on Twitter ASAP. Stay tuned as I dig more into how you can use Twitter to really boost your sales!

Jake Burns