Creating a great URL slug is probably your single easiest way as a blogger to gain Google traffic.

Slugs are the part of your permalink code that you can edit. In WordPress, it’s the button right below the large title box above. Allowing WordPress to auto-set your blog post URL may be one of the biggest mistakes you are making.

The problem with the slug auto-creator function is that it creates slugs that are too long, have numerical values, or have too many stop words in them. As a result, your post gets lost in the bin where Google’s spider-bots dump things containing confusing copy or data.

Sounds grim? It’s not.

Chances are, the majority of your traffic is generated from the WordPress reader.

If you want organic traffic and your site is hosted by, you need to do these simple things to improve your organic traffic:

  • Never publish a blog or article without editing the slug.
  • However, if you forget to edit your slug before you publish, then NEVER edit it after the first publication.
  • Your edited slug should have about four words in it. Use the words that a person would type into Google to find information on the topic your article covers. Be intuitive.
  • Your slug should NEVER have what Google calls stop words in it. Stop words are low value words that do nothing to aid in search (“and” “or” “of” etc.)
  • These words ought to summarize your post as completely as possible.
  • You ought to have as many of the three or four slug words in your title as possible. You ought to use all of them once in the first paragraph, and if possible, the first sentence.
  • Separate each word with a dash, so that it doesn’t mash them together into letters that the Google algorithms can’t read.

Remember, if your site is called buffy’s blog and you are writing about killing vampires, your entire URL with your controllable slug ought to look like this….


The part in red is the part you control (slug). Google awards “neat data” with increased traffic.

Never use a term that is vague. Google seeks out root words and wide range meaning. So, if the title of your article is “buffy floored me last night,” the article is more likely to get traffic from people trying to find out how to wax their floors – not Buffy fans.

Following these simple steps will drastically increase your blog post SERP rating and in turn greatly improve your organic traffic.

Jake Burns