SOCIAL MEDIA STATISTICS

 
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According to SBA.gov these are ten important statistics that will help you get ahead.

  • If you use a social media site such as LinkedIn or Facebook, you are among the 46% of online adults in the United States who do.
  • Are you using video to market your small business? Not sure it’s worthwhile? Well, consider this: 62% of adult American Internet users watch videos on video-sharing sites such as YouTube.com.
  • If your Facebook business Fan page has more than 100 fans, you are in the top 65% of all users.
  • 68% of business-to-business (B2B) companies measure the success of social media based on how much traffic is sent to their websites. This is the number one measurement that B2B companies use.
  • Those who exhibit social behavior on Twitter- through use of words like-w’ and’yo’ and relationship-oriented words’ tend to have more followers. So if numbers of followers are important to you, get social!
  • The best time of day to tweet if you want to get retweets is 4′ 5 PM Eastern time.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
  • LinkedIn users are older and more affluent than other social networks. Almost 70% have household income over $60,000 annually. Some 38% are 35-49 years old. Another 31% are 50 years old and above. If older affluent business people is your target, LinkedIn could be a good place to find them.
  • If you post at least one Twitter update per day, you are among the top 15% most active Twitter users.
  • If you have 100 Twitter followers or more, you are among the top 7% of Twitter users as measured by number of followers.

We look forward to your contributions in our vibrant online discussions. You can find us on FacebookTwitterGoogle Plus and Pinterest.

BJC Branding
26 Elm Street, Suite 4
Quincy, MA  02169
(910) 227-9227
customer@bjcbranding.com

 
Jake Burns