Best Google Basics Plan for SEO Beginners

We all need to take a step back at on occasion and review the most basic Google functions and how Google currently defines them. Even the most experienced blog manager has to read back to make sure they have a fresh understanding of the most recent updates.

Get started with a G-mail account

Before you delve into the Google universe, it’s important that you create a G-mail account. It’s simply the most productive and easy way to sign into all Google products simultaneously. If you haven’t done that FOLLOW THIS JUMP to get started.

Next we suggest Google Basics

This basic Google webmaster reading module is precise and informative. If you’re new to the search engine world this will be a great starting point for you.

Here’s a snip from their module. We urge you to follow their links and the jump at the end to review this vital information.

Google Basics
When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned (“served”) to you.
The three key processes in delivering search results to you are:
Crawling: Does Google know about your site? Can we find it?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that is relevant to the user’s search?

Read the relevant info HERE

After that?

It wont be long before you start hearing about Penguin and Panda algorithms, the various ways you can remain compliant with them,  and what you need to do so that your clients gain traction in an evolving search engine environment.

The most important thing you can do before diving into these more intense discussions is not only have a passing knowledge of the basics, but a working understanding of them.

Remembering and comprehending are two different things. If you don’t have an operating understanding of the working parts you will not be able to compete or even keep up.

Understanding Google Analytics

The internet is a vibrant medium that constantly evolves and Google remains the giant leading that charge. We’ve all seen the commercials about the other search engines claiming to be preferential search engines.

All it takes is a minor investigation of your site analytics to understand that between 85 to 95 percent of your organic traffic will be supplied to you by Google.

Not having understanding and access to your site analytics is like driving a car with the wind shield painted over.

It would be wise to spend some time inside their data environment before you become dependent upon more expansive professional programs.

Before you buy one of the various SEO tools familiarize yourself with Google Analytics Basics.

These “expanded” professional tools are relatively inexpensive, but still rely on google analytics to give you the information. They merely all just reconstruct the data in ways they think are more appealing and easy to understand. Either way you are going to need to have a Google analytics account for each site. Either you read your own data, or you pay someone to do it for you.

These professional tools are also great for preparing reports with graphs that can be sent to your clients AND tech staff when sites need repairs. You still need to know how to find detailed data sets if clients ask more specific questions. There is no shortcut here. You have to be able to digest your own data.

Get started with linking your sites to google analytics at the following jump.

Follow this link to read Google directions on linking to Google Analytics.

Spend time digesting the data once you are linked up and it starts rolling in. Learn what each data set means.

Another great way to keep up with the Google community is to become active within the Google Plus community. When you opened your Gmail account you were prompted to fill out your Google Plus profile. If you didn’t you need to go back and do that. Remember to fill out your profile as comprehensively as possible. it will matter in the long run.

SO lets Sum things up quickly:

  • Open a G-mail account
  • Read up on Google Basics
  • Link your site to google analytics
  • Learn the language of Google Analytics
  • Fill out your Google Plus page
  • Become part of relevant Google Plus Communities

We look forward to your contributions in our vibrant online discussions. You can find us on Facebook, TwitterGoogle Plus and Pinterest.

BJC Branding
26 Elm Street, Suite 4
Quincy, MA  02169
(910) 227-9227

Jake Burns