Google Plus professional networking relies on three concepts. How well you do them can make or break you. Use your Google Plus page as a way to create and manage your digital identity for the professional world you exist in.

  1. Create professional G mail account and fill out attached Google Plus page. Add links to improve how often you are offered to others as circle additions.
  2. Develop Professional Google Plus circle by using hashtags to find industry topics. If someone is in your industry and writes posts that make sense.
  3. Manage your online reputation effectively.

Google plus is not Facebook. People are not really interested in what your kids look like or your daily personal angst.

  • Google Plus Etiquette is business etiquette.
  • If you’d say it at the office you can say it on Google Plus.
  • Each industry has its norms, but overly personal data is considered Too Much Information.

What they want to know:

  • Where you work
  • Your proof that you do what you say you do
  • What you have to offer them professionally

IF your Google Plus page doesn’t answer the basics, you need to fix that.

People will check three things or more before adding you:

  • A profile image
  • A banner image
  • A verified Facebook page

NOTE: Set your Facebook privacy settings as friends only across the board BEFORE you link Google Plus to your personal page. Facebook will verify your info as accurate, but your personal data remains invisible.

Most won’t friend you. They are just checking to see that you are an actual contact and not a spammer or bot.

Networking within Google Plus requires that you maximize the size of your Circles while maintaining the ability to view their posts selectively.

I’m not suggesting that you turn the blinders on to the majority of your connections. I am, however, suggesting that Google Plus is built to ensure that information flows in an outward direction FROM the people that have it to the people that need it. The easy exchange of relevant information is the hallmark of Google, and Google Plus does not fail to represent the brand.

To participate effectively in the outward flow of information you need to see posts from the more experienced members of your community. You can’t share what you don’t see.

Newer community members will need to get a few +1′s from the “establishment” of their profession. This helps build author relevance and lets Google know you’d like to see more on a specific topic or more of your preferred level of quality material.

You also need to be open to adding newer community members to your circles and communities. The rules of karma apply to Google Plus and other social media more than most other places in life. The rule of thumb is to keep your community happy by interacting with them, sharing material with them as well as liking and sharing their material, and keeping them satiated with the quality content they expect of you. Reward your community, and the community shall reward you.

Google Plus is known for developing professional networks. In the emerging world, this skill is quickly becoming a necessity.

To find more detailed information on the topic so far, CLICK THIS LINK.

Once you’ve set up your Gmail account, and have created a new Google Plus page, you need to develop your professional circles. Google scans your page and makes suggestions.

Consider it a professional resume you have submitted to Google with references.

Learning how to effectively manage your online digital reputation is VERY important.

Here are a few things you can do to make sure your digital identity is crisp and clean.

  • Social Media Photos. Go through  your social media pages and remove pictures that are not flattering or show you engaging in questionable behaviors. We are reaching a digital era in which people that posted questionable photos as high school students are now entering the job force with multiple degrees. Go back and clean up the page. While it’s true that these things never completely disappear, most won’t use the wayback machine to find them. Old platforms that you used in the past and subsequently abandoned do matter. Sites like Myspace or Tumblr are examples.
  • Buy your website. If your “dot com” name is still available, buy it. is a great way to buy and operate your own page. It also has user friendly themes and functions. If you can post on Facebook, you can learn this software. You control every aspect of its content. It won’t be hard to own your name’s SERP (Search Engine Rank Page). Even if you only list one page on your site with your resume, it’s worth the financial investment.
  • Monitor your social media security. Set your security features on Facebook to only show personal information to your friends. Stop posting anything that you don’t want a prospective employer to read. Sorry to repeat this advice but it’s just that important.
  • Own your twitter name. Link your twitter page to your page. Put an image of yourself on Twitter that is identifiable.
  • Profile photos are important. If you don’t use the same picture throughout all social media platforms in which you participate, make sure they are at least similar.
  • Have a dedicated professional E-mail. Use a G-mail account for your professional E-mail.
  • Own your G Plus page. Link all your pages to your Google Plus page. Completely fill out the personal profile there. Use ONLY this E-mail to send out digital resumes. The linked data on your Google Plus page will give your potential employers a road map to find your digital representation that YOU created. If all these pages are linked, Google will make them most relevant.

Gone are the days when you could avoid a digital identity. It’s best to make sure the data highlights your best characteristics. This simple list will keep your image safe and in your hands.

To read more about Your Digital Identity and On-Line Reputation CLICK HERE

We look forward to your contributions in our vibrant online discussions. You can find us on FacebookTwitterGoogle Plus and Pinterest.

BJC Branding
26 Elm Street, Suite 4
Quincy, MA  02169
(910) 227-9227

Jake Burns