FACEBOOK PROMOTIONS POLICY CHANGES WILL IMPROVE TRUST
Facebook has changed it’s terms of service agreement allowing easier methods of offering promotions for businesses. This change also makes it much easier for fans and participants to enter. It’s been internet wisdom for a few years that three clicks is all you have to win a customer’s trust. This move takes two clicks out of the process.
Now… just a like or comment can enter a customer into a promotion or offer on a page.
While the rules change doesn’t affect private pages (that means you can’t ask people to share and get entries off of the likes and shares on private pages) this change will drastically alter the social media landscape.
Facebook was caught off guard earlier this month when it was revealed that Pinterest now garners just as much commercial traffic as they do.
No doubt this move is in response to that.
In my opinion it will work. Well played Facebook!
From the press release explaining the change:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
Collect entries by having users post on the Page or comment/like a Page post
Collect entries by having users message the Page
Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.
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