Facebook recently announced it was updating the quality content algorithm it uses.

The new complex formula defines what content is in each Facebook user’s “news feed” based on what they like and what pages they follow.

The Facebook staff surveyed over one thousand people and asked these questions:

  • Is this timely and relevant content?

  • Is this content from a source you would trust?

  • Would you share it with friends or recommend it to others?

  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)

  • Would you call this a low quality post or meme?

  • Would you complain about seeing this content in your News Feed?

Using the answers from the new survey a new formula was developed that defines quality content on Facebook. When the new formula was tested on a segment of users it was found that interactions increased and hides and un-likes decreased.

To keep up with these changes Facebook suggests you ask yourself the following questions when creating unique content:

  • Make your posts timely and relevant

  • Build credibility and trust with your audience

  • Ask yourself, “Would people share this with their friends or recommend it to others?”

  • Think about, “Would my audience want to see this in their News Feeds?”

We look forward to your contributions in our vibrant online discussions. You can find us on FacebookTwitterGoogle Plus and Pinterest.

BJC Branding
26 Elm Street, Suite 4
Quincy, MA  02169
(910) 227-9227

Jake Burns