In an effort to move Facebook into a more competitive position with visual social media powerhouses such as Pinterest, Instagram, and Tumblr, the Facebook programming has been altered to allow shared photo albums.

From a recent article on Huffington Post:

Facebook is rolling out Shared Photo Albums, a new feature that allows your friends to contribute to your Facebook albums. According to Mashable, up to 50 people can contribute to one photo album if the creator chooses, and each person can contribute up to 200 photos. Until now, each photo album could only be edited and added to by its creator.

“Hundreds of millions of photos are uploaded onto Facebook each day, and today, we’re making it even easier for friends to share photos with the rollout of Shared Photo Albums,” a representative from Facebook told The Huffington Post. “Whether you’re at a wedding, birthday party, or fresh off of a trip, all your friends will be able to add photos, tag photos and edit just one album.”

While the current plans do not include Facebook Fan Pages having this upgraded ability just yet, it’s unlikely they will hold that line for long.

Pinterest recently jumped ahead of Facebook by several percentage points on social media market share.

Allowing greater flexibility within the visual media sharing process on Facebook is a nod to what most Facebook Fan Page managers already know… images simply get more attention.

Facebook also recently signaled that it may install face recognition software allowing it to auto tag photos that include human faces. Of course, individuals still have to approve tags on photos that link back to their profile.

The social media marketing world is becoming more reliant upon images as shoppers are getting more comfortable with spending online.

We look forward to your contributions in our vibrant online discussions. You can find us on FacebookTwitterGoogle Plus and Pinterest.

BJC Branding
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Jake Burns