SINGLE PLATFORM – OPTIMIZING YOUR ONLINE PRESENCE
If you build it, they will come: Optimizing your online presence with Single Platform
For every business owner getting the word out about products and services is a top priority. Creating a comprehensive menu on review sites across the web and mobile space, as well as on your own page, can be time consuming and expensive. But what if it wasn’t?
Single Platform is a tool, created by Constant Contact, made to help local businesses optimize their content and push it everywhere the consumer may be hiding.
One of the biggest features Single Platform offers is the building of menus; great for owners of restaurants and other businesses that have lists of services like spas and salons.
Single Platform makes it easy by creating a one-stop-shop for businesses to build and update their menus and then automatically push that information to key social channels like Yelp, Urbanspoon, Trip Advisor, Twitter, Foursquare, Facebook, Yellow Pages, Cityseekr, and more. No more logging on to each channel to update and item’s price or description, with Single Platform it only requires a single edit.
It is undeniable that having an easily accessible menu on a number of social channels helps the consumer decide who they want to do business with. After all if you are craving meatloaf you’re going to want to make sure the restaurant you are going to serves it.
Before even leaving home or work 45 percent of consumers have already decided where they want to eat by using an online tool, according to Mashable. Additionally, the National Restaurant Association reports that 61 percent of consumers have visited a restaurant’s website with 36 percent looking up nutrition information.
While a bad review on a site like Yelp won’t necessarily scare a consumer away, having no virtual presence just might.
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