In a move designed to keep up with the ever evolving world of social media relevance, Bing has decided to list current events by social media relevance.

Up until now news feeds for all the various websites and organisations are either decided by a human editor, or by keyword relevance.

Facebook and Twitter will now serve as the basic mediums that decide what is important.

Bing’s new algorithm which keeps a tally of likes and shares will decide what goes into the bing news feed. How often is the information updated?

According to Bing, it’s going to be very current… 

At Bing, we know that keeping pace with what’s happening in the world can be a full time job. People want to access the news in real-time whether it’s on a phone, tablet, or PC. Today’s news is propelled by “likes” and “tweets” and headlines rise and fall in less time than it takes to eat lunch. That’s why we’ve refreshed Bing News to make it easier for you to stay on top of the stuff you care about.

Bing has long sought to compete with the internet powerhouse Google. This is may be a first step on a path to make the algorithm they use to define relevance more competitive.

Bing has had a hard time breaking beyond it’s dedicated demographic of middle aged Americans who have one or more children.

If Bing can achieve the goal of an expanded audience, it will be able to garner more search engine advertising dollars to bank roll a more competitive expansion of services.

In March of 2013, Bing managed to steal a half of a percentage point of Google’s search engine traffic.

In the battle of Google vs. Bing “powered by” results, 69.2 percent of all searches conducted were powered by Google (down from 69.7 percent in February), while 26.1 percent were powered by Bing (up from 25.9 percent) in February.

Should Google be worried? Probably not. That same month, Google managed to break records with a record high of over 20 million searches.

Bings elevated share of the market may signal an ever growing user base that gets information from multiple sources.

This new experiment in “current event” relevance being dependent upon social media may not be the game changer that Bing hopes for, but it’s likely it will change the way news site powerhouses like Huff Post organize their data. These sites have a side bar listing what is “trending” yet still rely on editorial decisions for over all relevance.

What are your thoughts?

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BJC Branding
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Jake Burns