Top 25 Online Review Statistics for 2018

Before starting BJC Branding, I worked for a tech startup that focused on growing online reviews for small business owners. Back then, barely anyone knew what an online review was, let alone why it mattered to their business. In fact, most business owners wanted me to delete their negative reviews instead of helping to grow positive online reviews.

Today, the paradigm has shifted, and small business owners realize how important positive online reviews are to their success. For those who still doubt the power of reviews, I’ve put together a list of up-to-date online review statistics that are relevant for 2018. 

 

Top 25 Online Review Statistics for 2018

  1. 97 percent of consumers read online reviews before making a buying decision in 2017

  2. 12 percent of consumers used the internet every day to research a local business

  3. 54 percent of consumers used the internet every month to research a local business

  4. 85 percent of consumers trust online reviews as much as recommendations from a friend or family member

  5. Over 63 percent of consumers trust businesses with overall ratings of 4.0 or 4.5 out of 5 stars

  6. Only 2.5 percent of consumers trust businesses with overall ratings of 2.0 stars or less

  7. 73 percent of consumers have more trust in a local business with positive reviews

  8. 30 percent of consumers say responding to reviews is a key factor when judging local businesses

  9. 46 percent of consumers pay attention to the quantity of reviews when making a buying decision

  10. 68 percent of consumers left a local business a review when asked

  11. 79 percent of consumers read a fake review in 2017, but 84 percent of them can’t always spot a fake review

  12. Over 36 percent of consumers agree that Google reviews, reviews on other websites, and local search rankings are the most important factors when choosing a business

  13. Nearly 67 percent of consumers believe online reviews are important when choosing a business

  14. Over 57 percent of consumers will eventually buy from a business they researched online

  15. Over 26 percent of consumers will almost always buy from a business they researched online

  16. Only 3 percent of consumers do not read reviews when making a purchase decision

  17. Consumers read an average of 7 reviews before trusting a business in 2017, up from 6 reviews in 2016

  18. Restaurants had the highest volume of reviews read (60 percent), followed by hospitality (40 percent), medical and healthcare service (33 percent), clothing stores (32 percent), and grocery stores (31 percent.)

  19. A one-star increase in Yelp rating leads to a 5 to 9 percent increase in revenue

  20. Yelp (20%), Facebook (20%), and Google (16%) are the most trusted review sites for consumers

  21. 26 percent of consumers will search for more online reviews after reading a positive online review for a business

  22. 10 percent of consumers will contact a business after reading a positive review

  23. 17 percent of consumers will visit a business after reading a positive review

  24. 35 percent of consumers always read reviews when looking for a local business

  25. 50 percent of consumers will question a business’s quality after reading negative online reviews

Thanks to recent consumer research studies, it’s obvious that leads, prospects, and customers are considering online reviews before they’ll ever consider buying from a local business. If your business needs help growing and managing its reviews, take a look at MyReviewDashboard, a powerful new review engine that allows your business to proactively solicit positive reviews from happy customers and handle negative reviews before they can become a public issue.

Have questions? Contact the online review experts at BJC Branding to explore how we can help grow your online reviews:


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Jake Burns