In an industry obsessed with the next shiny tactic, one of the most effective growth strategies remains simple:
Send a weekly email. Every single week.
Top real estate trainers like Ricky Carruth consistently emphasize this because it works. Not flashy. Not complicated. Just consistent communication.
Most agents:
That creates transactional relationships.
Weekly email creates relational consistency.
When you show up in someone’s inbox every week — with market updates, lifestyle content, local events, or helpful advice — you build familiarity. And familiarity builds trust.
When someone thinks about buying or selling, they don’t Google randomly.
They think of who shows up consistently.
Here’s the part most agents miss:
Weekly email isn’t about one email.
It’s about 52 touches per year.
Over 3 years, that’s 156 value-driven contacts without being pushy.
If your average database is 500 contacts, that’s 26,000 annual brand impressions — without spending on ads.
It doesn’t have to be complicated. Strong weekly emails often include:
The key isn’t brilliance.
It’s reliability.
You don’t need to manually send emails every Friday.
Platforms like Constant Contact allow you to:
When email is systemized, it stops feeling like work and starts functioning like infrastructure.
Weekly email works even better when combined with outbound efforts.
For example:
List growth + weekly email = predictable pipeline.
Most agents don’t lose business because they lack skill.
They lose because they disappear.
If you want long-term growth:
Because when opportunity shows up, you want to already be top of mind.
.svg)
