• Clark University - Higgins University Center 950 Main Street Worcester, MA United States

What is the first impression you give when they see you in their email inbox?  And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing.

  • What it really is (and is not).
  • What it can do for your business.

And the five easy steps you must take to harness the power of the inbox:

  • Grow a healthy list.
  • Create great content.
  • Customize a beautiful, mobiel-friendly template that matches your brand.
  • How to get your emails opened.
  • Tracking your results.

From revealing why regular email does not work, to insider tips and techniques like automated list building tools and the design elements that work (and those that do not!), this seminar will give you the keys to the most effective marketing you can do: email marketing. 

Bryan Caplan helps businesses lock down their marketing.  CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics.  Bryan is also one of the nation's first Master Certified Local Experts with Constant Contact.