How Local Seo Works
Like we established above, when deciding whether to show your business information to local searchers, Google considers 3 factors: Distance, Relevancy, and Prominence.
If your Local SEO business listings are showing up inaccurately around the web, then you risk not showing up in Google Search, effectively giving that potential business away. That's where our PowerListings Program can help.
Distance
Distance is determined by the searcher's proximity to your business when conducting a search. Of course, your location cannot change, but your Relevancy and Prominence can be improved.
Relevancy
Your Relevancy is how well your business listings match the search. If your listings are detailed, accurate, and up-to-date around the web, then Google is more likely to show your business.
Prominence
Add to that your Prominence - gauged by how consistent, well-known, reputable your business is based on information Google can find across the web.