THE PHONE FLANK: YOUR SECRET SALES WEAPON
As I sat on a sales and marketing panel last week, the question came up, “How do I get through to my prospects? Should I email them or call them?”
The audience member sat down, and I blurted out, “Phone Flank! Use the phone flank!” It was as if I was looking out at a herd of deer staring back into my high beams.
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