How to Make a Newsletter More Engaging With Two Little Words

BJC Branding and one of our clients were featured in this article by Constant Contact on their new Read More functionality.



Wondering how to make a newsletter that drives action?

It comes down to using two simple words:

“Read more.”

Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off.

Read the full article

Originally posted on the Constant Contact Blog

Jake Burns